Essential Marketer Ltd

Digital Marketing Agency


March 2016 – May 2016

Job Description

Essential Marketer focused on RESULTS for companies whether Business to Business or Business to Customer. Whether it be products or services, Essential helped your business appear in the early Google search pages and have achieved an outstanding amount of Number 1, Page 1 RESULTS for our clients. Its not just about having a presence on the net, its much more.

The Digital Marketing Executive (DME) role involved reviewing a clients website and designing a plan to help with complying with Google Guidelines and Google Search Engine Optimisation techniques to improve the client’s website performance in their target market. Following a detailed analysis of the clients website performance, a plan is created to focus on areas of the website that need improvement to return the best results in Google’s search engine based on the clients business related keywords. It is a dual function role, split into account management and implementation. Account management is responsible for the clients site plan, development and remote meetings, and the implementation is where you work with other account managers by performing the tasks set out in each monthly plan.

Role Responsibilities

  • Website performance research using SEMRush, Majestic & Internal systems
  • Website keyword research (submitted to client, order copy, upload and interlink)
  • Backlink reviewing, content writing and linking
  • Writing briefs for copywriters and uploading provided content with site interlinking
  • Website development planning (site plan, website structure, url development)
  • On-page website optimisation (Page Titles, Meta Descriptions, H1 Tags etc.)
  • Off-page website optimisation (Backlinks, Social Media etc.)
  • Website updates (WordPress, Joomla, OpenCart)
  • Google Tools (Analytics, Webmaster Tools, Adwords, Page Performance, Mobile site testing)
  • Schema Markups


  • Search and Marketing
  • Search Engine Optimisation
  • Social Media
  • Content Marketing
  • Twitter
  • Apps
  • Email Marketing Automation
  • Web Design


  • Certificate in Digital Marketing – Google & IAB Europe

    The course consisted of the following modules:

    • The online opportunity
    • Your first steps in online success
    • Build your web presence
    • Connect through email
    • Get started with search
    • Get discovered with search
    • Make search work for you
    • Be noticed with search ads
    • Improve your search campaigns
    • Get started with analytics
    • Find success with analytics
    • Get noticed locally
    • Help people nearby find you online
    • Get noticed with social media
    • Deep dive into social media
    • Discover the possibilities of mobile
    • Make mobile work for you
    • Advertise on other websites
    • Deep dive into display advertising
    • Expand internationally
    • Make the most of video
    • Build your online shop
    • Sell more online

    For more details about the course visit here.