VALE DOG TRAINING
CASE STUDY
CASE STUDY | VALE DOG TRAINING
Service: Implementation of a full range of services with a new digital platform.
THE CLIENT
Vale Dog Training launched in 2017 after deciding they needed to be online to attract more customers.
Following a site developed with Wix they employed my services to develop their marketing strategy to build the online business presence quickly and professionally.
THE OBJECTIVES
By developing the website, including engaging and informative content, interest began to grow and the business along with it.
Vale Dog Training set the following goals:
- Improve online visibility
- Gain more bookings for the services offered
- Expand the geographic target market.
THE STRATEGY
Over the course of several months a new website was developed on the WordPress CMS platform and services included:
- Content creation for webpages and marketing collateral
- Graphic Design for logos and website design
- Search Engine Optimisation (SEO)
- Social Media channel creation, design and development
- Photography for digital and print use
- Print Services for flyers, business cards and signage
- Video services for editing and developing promo videos used on site and social media.
By developing the website and including engaging and informative content, interest began to grow and the business along with it.
DATA INSIGHTS
79%
increase in BOOKINGS
78%
increase in TRAFFIC
52%
increase in REVENUE
MORE RESULTS
SERVICES PROVIDED
CLIENT TESTIMONIAL
Simon & Sue – Business Owners
“We have really enjoyed working with Russell on our digital marketing project. Since starting the project several months ago, we have been amazed by the professional and methodical way he works and how quickly he delivers results.
He kept us informed at every step of the process and offered lots of useful ideas and advice and has really made a huge difference to our business.
The project has gone so well, we have expanded the business to offer Dog Grooming and commissioned Russell to create a digital marketing plan including a website to help promote that business also.
Since launching the new Dog Grooming site just a couple of months ago, it is already attracting new business helping the new area grow and providing opportunities to cross sell our dog training services.
We cannot recommend Russell highly enough as he took all the time to explain what needed to be done and how we could achieve our goals. We have no worries at all as he takes care of everything.”
AS SEEN ON TV
Synopsis
Car SOS is a British automotive entertainment television series that airs on National Geographic Channel as well as being repeated on More4. The series began in 2013, and is presented by Tim Shaw and Fuzz Townshend.
The show features Tim Shaw and Fuzz Townshend working closely with the specialist car restoration team helping to restore owners’ classic cars from across the UK and Europe, often beginning in serious state of disrepair. The owner and their car, unbeknownst to them, are nominated by a relative or friend because of an inability to restore the vehicle themselves due to unforeseen medical and/or financial reasons.
The owners are then reunited with their finished car, much to their surprise at a staged event usually setup by Shaw.
Edited Email from Renegade Pictures | CAR SOS TV Production Company
Thank you very much for your input on the day, you were a large part of making it such a brilliant surprise for the owner.
I will let you know exactly when this Episode will be on air so you CAN include any photos showcasing the Vale Dog agility group featuring in the show.
Thank you again to you and your team for taking part on making yet another dream come true. We hope you enjoy the new series!
Wishing you all the best,
Daniella
CAR SOS – THE VALE DOG TRAINING EDIT
SEASON 6 – Episode 2 (22nd March 2018)
In this episode Tim and Fuzz recover the 1965 Volkswagen Karmann Ghia from Lee, in order to restore this little automotive gem, which undergoes incessant engine failures.
This is a video edit from the full episode where Vale Dog Training were used as the staged cover story for the reveal of the car to the owner at the end of the show.
VALE DOG TRAINING | DOG AGILITY PROMO
There were sections of the video edit that could be re-edited to create a promotional video for the dog agility services that Vale Dog Training offer.
The episode edit was “re-edited” to show only the areas that promoted the fun and activities of dog agility and titles were added at the beginning and the end to promote the business and an audio track was added to complete the video.
GET IN TOUCH TODAY!
If you are looking for a digital marketing all-rounder with years of customer service experience to join your team, and help your customers grow – contact me today!