BLUEMAN PROPERTY SERVICES
CASE STUDY | BLUEMAN PROPERTY SERVICES
I first came into contact with Blueman Property Services when I needed some work done on the house, and during the work we got chatting about how I had found him and it was basically word-of-mouth from a neighbour.
He also told me that most of his business comes from Facebook, and he did have an account which I found after we spoke.
I asked why he had a domain name (bluemanpropertyservices.co.uk) shown on the side of his van and when I visited the site, it just returned a 404 – Page not found error message.
He told me that he did not really understand the internet and was just happy to keep updating his Facebook page.
I said it would be more professional to either remove the domain sticker from the van or have a website which would generate more business.
I said that he did not need an all singing / dancing website, just a one-page site showing all his services along with links to his Facebook page so he could manage contact with his enquiries.
He felt this was a better idea than he had heard from other web designers who wanted to charge the earth and provide an over the top site.
The challenge began with that BlueMan Property Services did not have any graphics I could use, so I took some high quality photos of his van and recreated his logo in Adobe Illustrator.
I registered the domain name bluemanpropertyservices.co.uk on his behalf and setup WordPress CMS and designed the site with Divi page builder.
As per our discussions, I created a one page design listing the services offered, and using the photos from his Facebook page, I built the site.
- Logo Design / Page Header
- Website UX/UI
- Page Content
- Responsive & Mobile Pages
Logo Design / Page Header
Responsive & Mobile Pages
increase in BOOKINGS
increase in TRAFFIC
increase in REVENUE
Since completing the site in 2020 and maintaining the site for the last 2 years, I am no longer involved with the business in terms of any digital development or as a customer.
The beginning of our business relationship started strong where I used their services many times. Once the initial work was complete the only costs were domain name re-registration and hosting fees.
For the first two years of our relationship, Blueman Property Services enjoyed free hosting and paying less than £10 per year for domain registration.
Our final discussion was around that inflation of the costs for year 3 where he would have to cover the increase for hosting from 1&1 after the introductory discount period had ended.
As I could no longer provide the service he wanted for free or almost free. His website has returned to the state in which it was before we worked together.
He continues to drive his van around advertising a website, that is once again missing.
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If you are looking for a digital marketing all-rounder with years of customer service experience to join your team, and help your customers grow – contact me today!