BLUEMAN PROPERTY SERVICES

CASE STUDY

CASE STUDY | BLUEMAN PROPERTY SERVICES

I first came into contact with Blueman Property Services when I needed some work done on the house, and during the work we got chatting about how I had found him and it was basically word-of-mouth from a neighbour.

He also told me that most of his business comes from Facebook, and he did have an account which I found after we spoke.

I asked why he had a domain name (bluemanpropertyservices.co.uk) shown on the side of his van and when I visited the site, it just returned a 404 – Page not found error message.

He told me that he did not really understand the internet and was just happy to keep updating his Facebook page.

I said it would be more professional to either remove the domain sticker from the van or have a website which would generate more business.

I said that he did not need an all singing / dancing website, just a one-page site showing all his services along with links to his Facebook page so he could manage contact with his enquiries.

He felt this was a better idea than he had heard from other web designers who wanted to charge the earth and provide an over the top site.

The challenge began with that BlueMan Property Services did not have any graphics I could use, so I took some high quality photos of his van and recreated his logo in Adobe Illustrator.

I registered the domain name bluemanpropertyservices.co.uk on his behalf and setup WordPress CMS and designed the site with Divi page builder.

As per our discussions, I created a one page design listing the services offered, and using the photos from his Facebook page, I built the site.

Screenshot 2023 11 11 162738

Updates:

  • Logo Design / Page Header 
  • Website UX/UI
  • Page Content 
  • Design 
  • Footer
  • Responsive & Mobile Pages

BEFORE

FireShot Capture 002 Blue Man Property Services No job too small bluemanpropertyservices.demonstration.website

AFTER

Screenshot 2023 11 11 162738

BEFORE

Updates:

Logo Design / Page Header 

Website UX/UI

Page Content 

Design 

Footer

Responsive & Mobile Pages

FireShot Capture 002 Blue Man Property Services No job too small bluemanpropertyservices.demonstration.website

AFTER

Asset 2

DATA INSIGHTS

100%

increase in BOOKINGS

100%

increase in TRAFFIC

100%

increase in REVENUE

bmps all devices

MORE RESULTS

  • COMPANY GROWTH

    Digitally, the business was nowhere and in order to attract more customers, and to raise awareness of the business services the new website design had a huge impact on the business.

  • MORE DIRECT CONTACT VIA FACEBOOK

    With the launch of the website, the client started to receive more enquiries via Facebook due to the fact that potential customers saw a domain name on the van and there was a site to offer credibility for the business. Visiting the website drove more traffic to his required platform - Facebook.

  • WE ARE GATHERING VALUABLE ANALYTICS

    Demographics of our website visitors:

    Age range | Gender | Geo Location | New vs Returning
    Device Used
    Browser Used
    Traffic Type (Organic / Direct / Social)
    Search terms used to land on website pages
    Busiest time of day for website visitors
    Page visit priority
    Social media generated traffic
    User flow around the website
    How many users have sent used email contact method
    How many users have used telephone contact method
    Goal views - booking forms, email contacts

    Bookings can be broken down by service type, month and how the booking was made (form / email)

  • COMPLIANCE

    Site is mobile friendly
    Site is security compliant (SSL)

  • TRAFFIC

    With the absence of any analytic tracking from having no website, its hard to say, but the company could not be found unless the name of the business was know on Facebook. Since then, the amount of organic traffic has exploded and accounts for 71% of the website traffic.

  • REVIEW

    With the newly acquired data channels I am now able to review which areas of the website are working and which need improvement.

    Based on this information, the website continues to be developed based on the companies goals.

TASKS

  • GRAPHIC DESIGN

    New high quality logo was designed for use in digital marketing and print

  • UX & DESIGN

    Creative design and User Experience for desktop and mobile. the mobile view is particularly tailored for quick contact and location of the business.

  • PROJECT DELIVERY

    Technical delivery & project management and live support

  • SOCIAL MEDIA

    The social media channels were already in operation and were maintained by the client.

  • ANALYTICS SETUP

    Setup and configured Google Analytics to capture data
    Setup and configured Bing Analytics to capture data
    Setup and configured Search Console to capture data

  • SEO

    Implemented Search Engine Optimisation (SEO) techniques including On Page Factors, Off Page Factors, Site Factors & Domain Factors

  • PHOTOGRAPHY

    The client was responsible for all photography, and images used within the new website design were taken from their social media posts.

  • SECURITY

    SSL certificate implemented to provide website security and to avoid google ranking penalties

    Security plugins added to website to prevent hacking attacks 

  • MAINTENANCE

    Installation and monitoring site performance
    Installation and monitoring of site security
    Installation and monitoring backups Disaster recovery testing

FINAL WORD

Since completing the site in 2020 and maintaining the site for the last 2 years, I am no longer involved with the business in terms of any digital development or as a customer.

The beginning of our business relationship started strong where I used their services many times. Once the initial work was complete the only costs were domain name re-registration and hosting fees.

For the first two years of our relationship, Blueman Property Services enjoyed free hosting and paying less than £10 per year for domain registration.

Our final discussion was around that inflation of the costs for year 3 where he would have to cover the increase for hosting from 1&1 after the introductory discount period had ended. 

As I could no longer provide the service he wanted for free or almost free. His website has returned to the state in which it was before we worked together.

He continues to drive his van around advertising a website, that is once again missing.

Russell Ventura

GET IN TOUCH TODAY!

If you are looking for a digital marketing all-rounder with years of customer service experience to join your team, and help your customers grow – contact me today!