SOCIAL MEDIA
“SHARE something today”
Social Media provides the means to share your product and services to a mass market. It also provides a way to stay in touch with your audience and keep them up to date
Channel Setup | Images
Channel Setup | Images
Channel Setup | Images
What is social media?
and what does it mean to you?
Wikipedia’s definition is:
“Social media are computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. Social media is defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”.
SO? What is it? and why do I need it?
By using social media channels it performs a number of functions:
It helps you keep in touch with your audience with promotion of posts that inform your customers of your services, updates to current or new projects, or news.
This also helps promote you in terms of SEARCH. Your social media channels provide links back to your WEBSITE.
When google reviews your site during indexing, it checks links. The more links you have, the more google believes in your credibility and this helps promote you to google search page one and ranks you higher on page one.
It is important to maintain regular updates to your channels as this tells google you are an active business and maintains your position. These posts have to be quality and relevant to your business as this is another factor google uses to determine your business is the correct one to show when answering the search query.
Search
Social Media
Website
FACEBOOK - Facebook.com
Useful statistics:
1.01 billion users login daily
Largest age demographic is 25 to 34
Highest traffic occurs mid-week between 1pm to 3pm
Thursday & Fridays engagement is 18% higher
Definition:
Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.
How can I help you with Facebook? Read more…
TWITTER - Twitter.com
Useful statistics:
100 million users login daily (13.1 million in the UK)
Largest age demographic is 15 to 34
Highest traffic occurs mid-week between 1 to 3pm
Thursday & Fridays engagement is 18% higher
Definition:
Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices.
How can I help you with Twitter? Read more…
LINKEDIN - LinkedIn.com
Useful statistics:
1.01 billion users login daily
Largest age demographic is 25 to 34
Highest traffic occurs mid-week between 1 to 3pm
Thursday & Fridays engagement is 18% higher
Definition:
LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
How can I help you with LinkedIn? Read more…