CASE STUDY | VALE DOG GROOMING
Service: Implementation of a full range of services with a new digital platform.
THE CLIENT
Vale Dog Grooming launched in February 2018 and is part of Vale Dog Training and following the success of the digital marketing plan, they decided to replicate that success to this new business area.
THE OBJECTIVES
Vale Dog Grooming set the following goals
- Implement an online presence and link it to the successful business Vale Dog Training
- Gain bookings for services offered
- Launch services to target market
THE STRATEGY
Over the course of a couple of months months a new website was developed on the WordPress CMS platform and services included:
- Content creation for webpages and marketing collateral
- Graphic Design for logos and website design
- Search Engine Optimisation (SEO)
- Social Media channel creation, design and development
- Photography for digital and print use
- Print Services for flyers, business cards and signage
By developing the website and including engaging and informative content, interest began to grow and the business along with it. This new growth provides a good ROI.
DATA INSIGHTS
100%
increase in BOOKINGS
100%
increase in TRAFFIC
100%
increase in REVENUE
MORE RESULTS
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COMPANY GROWTH
Despite the business only being launched in January, 2018 it is already providing a great ROI. We are forecasting a great return for the coming year and beyond.
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BOOKING INCREASE WEEK BY WEEK
Full Groom is our most popular service
Puppy Introduction bookings are increasing steadily
We have recurring De-shedding appointments
We have recurring Hand Stripping appointments -
WE ARE GATHERING VALUABLE ANALYTICS
Demographics of our website visitors:
Age range | Gender | Geo Location | New vs Returning
Device Used
Browser Used
Traffic Type (Organic / Direct / Social)
Search terms used to land on website pages
Busiest time of day for website visitors
Page visit priority
Social media generated traffic
User flow around the website
How many users have sent used email contact method
How many users have used telephone contact method
Goal views - booking forms, email contacts
Bookings can be broken down by service type, month and how the booking was made (form / email) -
COMPLIANCE
Site is mobile friendly
Site is security compliant (SSL) -
TRAFFIC
Increased bookings via the website
Increased area demographic to 30 mile radius
Google page ranking are gradually increasing to page 1 for specified search terms -
REVIEW
With the newly acquired data channels I am now able to review which areas of the website are working and which need improvement.
Based on this information, the website continues to be developed based on the companies goals.
TASKS
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GRAPHIC DESIGN
New hight quality logo for use in digital marketing and print
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UX & DESIGN
Creative design and User Experience for desktop and mobile
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PROJECT DELIVERY
Technical delivery & project management and live support
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SOCIAL MEDIA
Setup and configure the following social media channels:
FACEBOOK | TWITTER | LINKEDIN to drive traffic back to website.
Created header and profile images for all digital channels -
ANALYTICS SETUP
Setup and configured Google Analytics to capture data
Setup and configured Bing Analytics to capture data
Setup and configured Search Console to capture data -
SEO
Implemented Search Engine Optimisation (SEO) techniques including On Page Factors, Off Page Factors, Site Factors & Domain Factors
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PHOTOGRAPHY
High quality photographs taken to help promote the business online and print such as flyers and adverts
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SECURITY
SSL certificate implemented to provide website security and to avoid google ranking penalties
Security plugins added to website to prevent hacking attacks -
PRINT SERVICES
Created designs for business Signage to help the business being found when customers visit with their dogs
Created flyers to aid in the offline advertising of the business
Created business cards to aid in promoting the business -
ONLINE BOOKING REQUESTS
Created an online contact form to capture customer data and provide an efficient way to book the required service
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MAINTENANCE
Installation and monitoring site performance
Installation and monitoring of site security
Installation and monitoring backups Disaster recovery testing
CLIENT TESTIMONIAL
Simon & Sue – Business Owners
“Following the huge success working with Russell on our Vale Dog Training website, it made perfect sense to replicate the project that has already brought in so much exposure and new business.
Russell quickly developed the website design and social media channels. He then launched the marketing campaign to gain exposure for the business via these channels along with printed collateral such as flyers and a new range of signage to complement and replace the original signage for the business.
Even during our first week we gained valuable online exposure via Facebook and Twitter channels and along with our printed materials, the business began to grow organically.
We have enjoyed a great start to this new enterprise and continue to improve the business offerings as a whole to provide the best customer experience for new and existing customer base. With continual investment in services and facilities we expect 2018 to be our best year yet.
Once again, Russell not only met our expectations, he often exceeded them with carefully considered insights as to how we should grow the business and what marketing techniques to employ.”