VALE DOG GROOMING

CASE STUDY

CASE STUDY | VALE DOG GROOMING

Service: Implementation of a full range of services with a new digital platform.

THE CLIENT

Vale Dog Grooming launched in February 2018 and is part of Vale Dog Training and following the success of the digital marketing plan, they decided to replicate that success to this new business area.

THE OBJECTIVES

Vale Dog Grooming set the following goals

  • Implement an online presence and link it to the successful business Vale Dog Training
  • Gain bookings for services offered
  • Launch services to target market


THE STRATEGY

Over the course of a couple of months months a new website was developed on the WordPress CMS platform and services included:

  • Content creation for webpages and marketing collateral
  • Graphic Design for logos and website design
  • Search Engine Optimisation (SEO)
  • Social Media channel creation, design and development
  • Photography for digital and print use
  • Print Services for flyers, business cards and signage


By developing the website and including engaging and informative content, interest began to grow and the business along with it. This new growth provides a good ROI.

ValeDogGrooming

DATA INSIGHTS

100%

increase in BOOKINGS

100%

increase in TRAFFIC

100%

increase in REVENUE

MORE RESULTS

  • COMPANY GROWTH

    Despite the business only being launched in January, 2018 it is already providing a great ROI. We are forecasting a great return for the coming year and beyond.

  • BOOKING INCREASE WEEK BY WEEK

    Full Groom is our most popular service
    Puppy Introduction bookings are increasing steadily
    We have recurring De-shedding appointments
    We have recurring Hand Stripping appointments

  • WE ARE GATHERING VALUABLE ANALYTICS

    Demographics of our website visitors:

    Age range | Gender | Geo Location | New vs Returning
    Device Used
    Browser Used
    Traffic Type (Organic / Direct / Social)
    Search terms used to land on website pages
    Busiest time of day for website visitors
    Page visit priority
    Social media generated traffic
    User flow around the website
    How many users have sent used email contact method
    How many users have used telephone contact method
    Goal views - booking forms, email contacts

    Bookings can be broken down by service type, month and how the booking was made (form / email)

  • COMPLIANCE

    Site is mobile friendly
    Site is security compliant (SSL)

  • TRAFFIC

    Increased bookings via the website
    Increased area demographic to 30 mile radius
    Google page ranking are gradually increasing to page 1 for specified search terms

  • REVIEW

    With the newly acquired data channels I am now able to review which areas of the website are working and which need improvement.

    Based on this information, the website continues to be developed based on the companies goals.

TASKS

  • GRAPHIC DESIGN

    New hight quality logo for use in digital marketing and print

  • UX & DESIGN

    Creative design and User Experience for desktop and mobile

  • PROJECT DELIVERY

    Technical delivery & project management and live support

  • SOCIAL MEDIA

    Setup and configure the following social media channels:
    FACEBOOK | TWITTER | LINKEDIN to drive traffic back to website. 

    Created header and profile images for all digital channels

  • ANALYTICS SETUP

    Setup and configured Google Analytics to capture data
    Setup and configured Bing Analytics to capture data
    Setup and configured Search Console to capture data

  • SEO

    Implemented Search Engine Optimisation (SEO) techniques including On Page Factors, Off Page Factors, Site Factors & Domain Factors

  • PHOTOGRAPHY

    High quality photographs taken to help promote the business online and print such as flyers and adverts

  • SECURITY

    SSL certificate implemented to provide website security and to avoid google ranking penalties

    Security plugins added to website to prevent hacking attacks 

  • PRINT SERVICES

    Created designs for business Signage to help the business being found when customers visit with their dogs

    Created flyers to aid in the offline advertising of the business

    Created business cards to aid in promoting the business

  • ONLINE BOOKING REQUESTS

    Created an online contact form to capture customer data and provide an efficient way to book the required service

  • MAINTENANCE

    Installation and monitoring site performance
    Installation and monitoring of site security
    Installation and monitoring backups Disaster recovery testing

ValeDogGroomng Case Study Banner

CLIENT TESTIMONIAL

Simon and Sue

Simon & Sue – Business Owners

“Following the huge success working with Russell on our Vale Dog Training website, it made perfect sense to replicate the project that has already brought in so much exposure and new business.

Russell quickly developed the website design and social media channels. He then launched the marketing campaign to gain exposure for the business via these channels along with printed collateral such as flyers and a new range of signage to complement and replace the original signage for the business.

Even during our first week we gained valuable online exposure via Facebook and Twitter channels and along with our printed materials, the business began to grow organically.

We have enjoyed a great start to this new enterprise and continue to improve the business offerings as a whole to provide the best customer experience for new and existing customer base. With continual investment in services and facilities we expect 2018 to be our best year yet.

Once again, Russell not only met our expectations, he often exceeded them with carefully considered insights as to how we should grow the business and what marketing techniques to employ.”

GET IN TOUCH TODAY!

If you are looking for a digital marketing all-rounder with years of customer service experience to join your team, and help your customers grow – contact me today!