WILLIAM BIRD TREE SERVICES

CASE STUDY

CASE STUDY | WILLIAM BIRD TREE SERVICES

Service: Implementation of a full range of services with a new digital platform.

THE CLIENT

William Bird Tree Services launched in June 2019 to aid in the business growth by promoting the business services online.

THE OBJECTIVES

William Bird Tree Services set the following goals

  • Implement an online presence
  • Gain bookings for services offered
  • Launch services to target market


THE STRATEGY

Over the course of a couple of months months a new website was developed on the WordPress CMS platform and services included:

  • Creation of all the content for web pages and marketing collateral
    Creation of all the graphic designs for logos and website design
  • Creation of all the search engine optimisation data (SEO)
  • Creation of all social media channels, design and development


By developing the website and including engaging and informative content, interest began to grow and the business along with it. This new growth provides a great ROI.

WBTreeServices MobileView

DATA INSIGHTS

100%

increase in BOOKINGS

100%

increase in TRAFFIC

100%

increase in REVENUE

MORE RESULTS

  • COMPANY GROWTH

    Despite the business only being launched in June, it is already providing a great ROI. We are forecasting a great return for 2019.

  • BOOKING INCREASE WEEK BY WEEK

    Tree Surgery is our most popular service
    Commercial bookings are increasing steadily
    We have recurring Domestic appointments

  • WE ARE GATHERING VALUABLE ANALYTICS

    Demographics of our website visitors:

    Age range | Gender | Geo Location | New vs Returning
    Device Used
    Browser Used
    Traffic Type (Organic / Direct / Social)
    Search terms used to land on website pages
    Busiest time of day for website visitors
    Page visit priority
    Social media generated traffic
    User flow around the website
    How many users have sent used email contact method
    How many users have used telephone contact method
    Goal views - booking forms, email contacts

    Bookings can be broken down by service type, month and how the booking was made (form / email)

  • COMPLIANCE

    Site is mobile friendly
    Site is security compliant (SSL)

  • TRAFFIC

    Increased bookings via the website
    Increased area demographic to 30 mile radius
    Google page ranking are gradually increasing to page 1 for specified search terms

  • REVIEW

    With the newly acquired data channels I am now able to review which areas of the website are working and which need improvement.

    Based on this information, the website continues to be developed based on the companies goals.

TASKS

  • GRAPHIC DESIGN

    New hight quality logo for use in digital marketing and print

  • UX & DESIGN

    Creative design and User Experience for desktop and mobile

  • PROJECT DELIVERY

    Technical delivery & project management and live support

  • SOCIAL MEDIA

    Setup and configure the following social media channels:
    FACEBOOK | TWITTER | LINKEDIN to drive traffic back to website. 

    Created header and profile images for all digital channels

  • ANALYTICS SETUP

    Setup and configured Google Analytics to capture data
    Setup and configured Bing Analytics to capture data
    Setup and configured Search Console to capture data

  • SEO

    Implemented Search Engine Optimisation (SEO) techniques including On Page Factors, Off Page Factors, Site Factors & Domain Factors

  • SECURITY

    SSL certificate implemented to provide website security and to avoid google ranking penalties

    Security plugins added to website to prevent hacking attacks 

  • ONLINE BOOKING REQUESTS

    Created an online contact form to capture customer data and provide an efficient way to book the required service

  • MAINTENANCE

    Installation and monitoring site performance
    Installation and monitoring of site security
    Installation and monitoring backups Disaster recovery testing

WBTreeServices MobileView

CLIENT TESTIMONIAL

WBTreeServices

“Russell was recommended to me by one of our suppliers, so we quickly arranged a meeting to discuss our requirements.

Russell took this information and returned with a development version of our website for us to review and make changes. Russell provided everything we needed so we only had to provide a basic idea of what we wanted, and he took this idea and created all the content and collateral that was needed to implement the website.

We reviewed the development website, and listed any updates / changes we required and Russell applied our updates and launched the site and it is now gaining traffic and starting to bring in new customers.

Russell not only met our expectations, he exceeded them with carefully considered insights as to how we should grow the business and what marketing techniques to employ. Now we have the entire range of digital marketing tools to maximise the ROI and could not be happier with the result.”

GET IN TOUCH TODAY!

If you are looking for a digital marketing all-rounder with years of customer service experience to join your team, and help your customers grow – contact me today!