CASE STUDY | WILLIAM BIRD TREE SERVICES
Service: Implementation of a full range of services with a new digital platform.
THE CLIENT
William Bird Tree Services launched in June 2019 to aid in the business growth by promoting the business services online.
THE OBJECTIVES
William Bird Tree Services set the following goals
- Implement an online presence
- Gain bookings for services offered
- Launch services to target market
THE STRATEGY
Over the course of a couple of months months a new website was developed on the WordPress CMS platform and services included:
- Creation of all the content for web pages and marketing collateral
Creation of all the graphic designs for logos and website design - Creation of all the search engine optimisation data (SEO)
- Creation of all social media channels, design and development
By developing the website and including engaging and informative content, interest began to grow and the business along with it. This new growth provides a great ROI.
DATA INSIGHTS
100%
increase in BOOKINGS
100%
increase in TRAFFIC
100%
increase in REVENUE
MORE RESULTS
-
COMPANY GROWTH
Despite the business only being launched in June, it is already providing a great ROI. We are forecasting a great return for 2019.
-
BOOKING INCREASE WEEK BY WEEK
Tree Surgery is our most popular service
Commercial bookings are increasing steadily
We have recurring Domestic appointments -
WE ARE GATHERING VALUABLE ANALYTICS
Demographics of our website visitors:
Age range | Gender | Geo Location | New vs Returning
Device Used
Browser Used
Traffic Type (Organic / Direct / Social)
Search terms used to land on website pages
Busiest time of day for website visitors
Page visit priority
Social media generated traffic
User flow around the website
How many users have sent used email contact method
How many users have used telephone contact method
Goal views - booking forms, email contacts
Bookings can be broken down by service type, month and how the booking was made (form / email) -
COMPLIANCE
Site is mobile friendly
Site is security compliant (SSL) -
TRAFFIC
Increased bookings via the website
Increased area demographic to 30 mile radius
Google page ranking are gradually increasing to page 1 for specified search terms -
REVIEW
With the newly acquired data channels I am now able to review which areas of the website are working and which need improvement.
Based on this information, the website continues to be developed based on the companies goals.
TASKS
-
GRAPHIC DESIGN
New hight quality logo for use in digital marketing and print
-
UX & DESIGN
Creative design and User Experience for desktop and mobile
-
PROJECT DELIVERY
Technical delivery & project management and live support
-
SOCIAL MEDIA
Setup and configure the following social media channels:
FACEBOOK | TWITTER | LINKEDIN to drive traffic back to website.
Created header and profile images for all digital channels -
ANALYTICS SETUP
Setup and configured Google Analytics to capture data
Setup and configured Bing Analytics to capture data
Setup and configured Search Console to capture data -
SEO
Implemented Search Engine Optimisation (SEO) techniques including On Page Factors, Off Page Factors, Site Factors & Domain Factors
-
SECURITY
SSL certificate implemented to provide website security and to avoid google ranking penalties
Security plugins added to website to prevent hacking attacks -
ONLINE BOOKING REQUESTS
Created an online contact form to capture customer data and provide an efficient way to book the required service
-
MAINTENANCE
Installation and monitoring site performance
Installation and monitoring of site security
Installation and monitoring backups Disaster recovery testing
CLIENT TESTIMONIAL
“Russell was recommended to me by one of our suppliers, so we quickly arranged a meeting to discuss our requirements.
Russell took this information and returned with a development version of our website for us to review and make changes. Russell provided everything we needed so we only had to provide a basic idea of what we wanted, and he took this idea and created all the content and collateral that was needed to implement the website.
We reviewed the development website, and listed any updates / changes we required and Russell applied our updates and launched the site and it is now gaining traffic and starting to bring in new customers.
Russell not only met our expectations, he exceeded them with carefully considered insights as to how we should grow the business and what marketing techniques to employ. Now we have the entire range of digital marketing tools to maximise the ROI and could not be happier with the result.”