ADGLOW & ADINSTALL
CASE STUDY
CASE STUDY | ADGLOW & ADINSTALL
I started my employment at Adglow in June 2014 and left the company in October 2015.
Working as their Digital Marketing Manager I was their total sales department which concentrated on generating leads using all digital channels.
The business was split with two main functions ran by two brothers.
Adglow offered Point of Sale design & manufacturing services while Adinstall offered POS & Signage installation services.
I produced all the digital marketing functions for the businesses and reported directly to the business managers.
Tasks included:
CASE STUDIES
BROCHURE DESIGN
General, Apparel, Golf,
Golf Hardware, Timber, Vape, Glasses
Adglow General Brochure
This electronic brochure was developed to showcase Adglow's general products and services
View BrochureAdinstall Brochure
This electronic brochure was developed to showcase Adglow's general products and services
View BrochureMONTHLY REPORTING
Containing details and performance of:
Google Analytics, Google AdWords, Social Media, Twitter, LinkedIn, Google Plus, WordPress Blog, Pinterest, YouTube, SEO
View final Adglow report – July 2015
View final Adinstall report – July 2015
GRAPHIC DESIGN
Website logos, social media header and profile images, blog site, POS images
SOCIAL MEDIA CHANNEL DEVELOPMENT
Facebook, Twitter, YouTube, LinkedIn, Pintrest, Google
SALES ENQUIRY ANALYSIS
SEARCH ENGINE OPTIMISATION
ADWORDS (PPC)
Updates:
- Logo Design / Page Header
- Website UX/UI
- Page Content
- Design
- Footer
- Responsive & Mobile Pages
BEFORE
AFTER
BEFORE
Updates:
Logo Design / Page Header
Website UX/UI
Page Content
Design
Footer
Responsive & Mobile Pages
AFTER
Updates:
- Logo Design / Page Header
- Website UX/UI
- Page Content
- Design
- Footer
- Responsive & Mobile Pages
BEFORE
AFTER
BEFORE
Updates:
Logo Design / Page Header
Website UX/UI
Page Content
Design
Footer
Responsive & Mobile Pages
AFTER
DATA INSIGHTS
187%
increase in ONLINE ENQUIRIES
£1-2m
generated SALES LEADS
Website
20% more VISITORS
45% more PAGE VIEWS
17% drop in BOUNCE RATE
35% increase in VISIT DURATION
DATA INSIGHTS
68%
increase in PAGE VIEWS
17%
decrease in BOUNCE RATE
206%
increase in VISIT DURATION
MORE RESULTS
TASKS
FINAL WORD
Since leaving the business in 2015 they have continued to run the business at the levels they are comfortable with. They have not enjoyed significant growth or declined.
They have employed an external business to redesign the websites again and handle their social media.
Russell Ventura
GET IN TOUCH TODAY!
If you are looking for a digital marketing all-rounder with years of customer service experience to join your team, and help your customers grow – contact me today!